The Town Council of Smithers in beautiful British Columbia, Canada, wanted to give their corporate logo a makeover. After being used for many years, the old logo was in need of a fresh new look that would better reflect the council's values. The client had some important themes in mind, including heritage, mountain views, recreation, nature & environment, lakes, rivers, and ranchlands. The goal was to create a logo that captured the essence of these elements while also being visually appealing and modern.
FINAL CHOSEN LOGO
OTHER LOGO MOCK UPS