The Town Council of Smithers in beautiful British Columbia, Canada, wanted to give their corporate logo a makeover. After being used for many years, the old logo was in need of a fresh new look that would better reflect the council's values. The client had some important themes in mind, including heritage, mountain views, recreation, nature & environment, lakes, rivers, and ranchlands. The goal was to create a logo that captured the essence of these elements while also being visually appealing and modern.
LOGOS
FINAL CHOSEN LOGO
![](https://cdn.myportfolio.com/2eb46fbd-b60f-478d-a89a-f10b1349597a/2482a895-a807-40f4-80b0-9ef16b49f2e9_rw_3840.png?h=4b74f8fa4c9e3be0a03530107d07d044)
OTHER LOGO MOCK UPS
![](https://cdn.myportfolio.com/2eb46fbd-b60f-478d-a89a-f10b1349597a/aaa1edfe-2ad3-4a40-a0ba-b594e41071ea_rw_1920.png?h=943e7a88bc9940a99a42efef9351cc50)
![](https://cdn.myportfolio.com/2eb46fbd-b60f-478d-a89a-f10b1349597a/81309323-a45e-4f1c-8233-95715d4b92fb_rw_1920.png?h=c2592df1b8e74e2ec62561e63684a086)
![](https://cdn.myportfolio.com/2eb46fbd-b60f-478d-a89a-f10b1349597a/fef08c9a-deb5-43cd-92ef-2c4b8472c8d3_rw_1920.png?h=ad0c8f71fd8be7a6b5d245f3af86027e)
![](https://cdn.myportfolio.com/2eb46fbd-b60f-478d-a89a-f10b1349597a/89e187ad-c9e0-4179-b543-77ae87cafe52_rw_1920.png?h=1100574a247acf170345bfcad80de8ee)
ANIMATED LOGO
![](https://cdn.myportfolio.com/2eb46fbd-b60f-478d-a89a-f10b1349597a/583c773f-1dda-4ded-8a0a-3b2474a614d0_rw_1200.gif?h=f6cdcac7eac611c7efc53c622bf8a517)