Lost Species Sizzle

This video provides an engaging visual overview of the Lost Species campaign, showcasing its global expeditions and impact on conservation. It highlights the program's success in finding species thought to be lost and its importance in preserving biodiversity. The video is aimed at engaging donors, brands, and partners such as scientists, local communities, NGOs, and conservation organizations. In just 3-4 minutes, it effectively communicates the program's mission and achievements, inspiring continued support and collaboration. We were tasked with creating HD Horizontal and vertical versions for social media.

Rewild.org

CREDITS

DESIGN & ANIMATION: Kari Pieterse & Margaret To

MUSIC & SOUND DESIGN: Tomas Wischerath

VOICE: William Hoffler

PRODUCTION: Sneha Antony and Samantha Lee

STORYBOARDS

Storyboards are essential for turning a written script into a visual masterpiece. They show how the story will unfold on screen, shot by shot. They help the animation team communicate and understand each other. Everyone can discuss and agree on the animation's vision by providing a shared visual reference. Storyboards also help plan the animation's structure and pacing. They decide how long each shot will be, how scenes will transition, and how the story will flow smoothly.

STYLEFRAMES

Styleframes are crucial for animation projects as they visually convey the final product to clients. Integrating color schemes, typography, composition, and visual elements, enables stakeholders to envision the desired style, mood, and atmosphere. As a reference and guide, style frames ensure the animation aligns with the artistic vision and project goals.

UNUSED DESIGNS

These are from a section of the script that was declared redundant.

VERSIONS

These are the first renditions of the Lost Gens: Birds. We ended up going with found species.

Version 01

Version 02

This is the one we chose to use. It incorporates the client's images and illustrates both the species that are still missing and those that have been found.

Final Version

IMPACT

The video for the Lost Species campaign used engaging visuals to highlight global expeditions and rediscoveries, emphasizing the importance of biodiversity. By targeting donors, scientists, and conservationists, it inspired support and collaboration. Leveraging social media, the video broadened its reach, encouraging audiences to share and engage with the campaign’s mission.

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