Hollywood Climate Summit

For the Hollywood Climate Summit promo, we created a high-energy piece that taps into the cultural influence of entertainment and media. The animation positions climate action not as a niche issue, but as a mainstream cultural movement—speaking directly to storytellers, creators, and media professionals who shape what audiences see, value, and talk about. By translating complex climate ideas into a bold, accessible visual language, the promo helps create momentum, urgency, and a sense of collective participation—inviting the entertainment industry to lead climate solutions where people already are: in culture, stories, and shared imagination.

CREDITS

DESIGN: Margaret To

ANIMATION: Kari Pieterse

EDITOR: Matt Marposon

PRODUCTION: Studio Saka

STORYBOARDS

The Hollywood Climate Summit promo uses animated typography and graphic motion to move from collective uncertainty toward collective action. Opening in stark, textured space, the animation names the moment as broken and chaotic before shifting into momentum through evolving text, rhythmic pauses, and waveform-inspired motion synced to music. Live-action speaker footage is woven into the design, grounding the message in human voices and shared responsibility. As the visuals expand into a broader media ecosystem, the piece emphasizes collaboration, courage, and cultural scale—ending with a clear, future-facing call for storytellers to shape culture and climate action together.

STYLEFRAMES

Styleframes are crucial for animation projects as they visually convey the final product to clients. Integrating color schemes, typography, composition, and visual elements, enables stakeholders to envision the desired style, mood, and atmosphere. As a reference and guide, style frames ensure the animation aligns with the artistic vision and project goals.

IMPACT

The animation supported the Hollywood Climate Summit by translating climate urgency into a culturally relevant visual narrative for media and entertainment professionals. By framing storytelling as a lever for systems-level influence, the promo helped activate creators across film, television, and digital platforms to see their work as part of a broader climate solution ecosystem—meeting audiences where they already are and shaping norms at scale.

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