Kari Pieterse

Color of Wealth

Dr. Darrick Hamilton, the Henry Cohen Professor at The New School, has researched structural inequalities contributing to the racial and ethnic wealth gap since 2014. His studies, conducted in various cities, resulted in reports about 50 pages long. Our task was to make these findings more accessible by transforming the data into engaging visual narratives. We used storytelling, data visualization, and motion graphic videos to reach a broader audience. Working under a tight deadline, we produced a video that clearly explains the difference between wealth and income, supports data visualization with historical context, and ends on a hopeful note.

CREDITS
DESIGN & DIRECTION: Saka Studio: Margaret To
ANIMATION: Delinear Motion: Kari Pieterse
MUSIC & SOUND DESIGN: Tomas Wischerath
PRODUCTION: Graphicacy

STORYBOARDS
Storyboards are essential for turning a written script into a visual masterpiece. They show how the story will unfold on screen, shot by shot. They help the animation team communicate and understand each other. Everyone can discuss and agree on the animation's vision by providing a shared visual reference. Storyboards also help plan the animation's structure and pacing. They decide how long each shot will be, how scenes will transition, and how the story will flow smoothly.
STYLE FRAMES
Styleframes are crucial for animation projects as they visually convey the final product to clients. Integrating color schemes, typography, composition, and visual elements enables stakeholders to envision the desired style, mood, and atmosphere. As a reference and guide, style frames ensure the animation aligns with the artistic vision and project goals.​​​​​​​
IMPACT
This video summarizes the 50-page report into clear, impactful visuals. By presenting the Chicago story in under two minutes with this dynamic video. It enhances understanding, inspires action, broadens outreach, and demonstrates the power of visual storytelling to captivate, connect emotionally, and drive engagement.
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